Because every child deserves to see themselves
Santa Knows Representation Matters
- ✨ Santa knows every child deserves to see themselves
- 🎁 Santa knows the real gift is being seen, valued and loved
It Started on a Living Room Floor
Some of my most cherished childhood memories live on the living room floor—me, my mom, and my sister, crayons in hand, carefully coloring Santa brown on our wrapping paper.
Representation mattered then, and it matters now.
As a parent, I found myself repeating that same ritual—still searching for a Santa who looked like us. That's when I realized: this wasn't just for my own kids. This was my work to do for all families.
That's where Santa Knows began.
Sneak peek into Santa Know's joyful world
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